International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

International Marketing - Essay Example Another benefit of a quality outsourced customer care is the ability to provide flexibility. Outsourcing offers most companies an opportunity to diversify when they decide to break down most of their operations and having both internal and external ways to operate. Q. 2. The main advantages of licensing as a market entry strategy according to Cateora, Gilly and Graham (2011) include: provision of supplementary profitability with an early diminutive investment, brand recognition, provision of a way of circumnavigating extra charges, attractive return-on-investment rates and finally low implementation costs. The main disadvantages of licensing include: competition, inadequate participation resulting to lack of control and the likelihood of loss in returns. Examples of companies that use licensing as their market entry strategy include Disney Consumer Products and Phillips-Van Heusen. Q. 3. According to Keegan (2002), global strategic partnership involves participants who remain autonom ous after formation of the association, share profits of the association as well as control over performance of assigned responsibilities and lastly the participants involve in making continued contributions in products, expertise and other key strategic areas. Global strategic partnerships differ from joint venture since entry strategy for a joint venture involves a single target country whereby associates end up dividing the ownership of a newly created business entity. Global strategic partnerships involve collaborative agreements with more than one target country. Part 2 Marketing Plan Atek’s mission is to base everything that they do on quality that cannot be surpassed in the industry, manufacture complex medical devices, launch new products with expertise and providing experiences and resources that contain value. This is achieved with one goal in mind, which is to improve in the core areas important to consumers. The main marketing objectives for Atek are: to help impr ove the speed of speed-to-market, product performance, and profitability in an atmosphere of high quality. This is achieved by launching millions of devices in the market that are aimed at satisfying each consumer’s specific needs so as to optimize the manufacturing process. The objectives are also accomplished by providing support that meets the consumers’ requirements. Atek’s short term plan is to be the premier manufacturer and distributor in their market country which is the U.S. According to Wind & Douglas (1974), it would be relatively easier to market a new product to a target audience in the U.S relatively than in other diversified locales if the manufacturing company is U.S. based. This is influence by factors like consumer awareness, target audience and product information. The criteria used in selecting the U.S. as a viable target market for this product was the size of the market. This market has diversity in both cultural and racial demographics hen ce making it a suitable market. Access to consumers was vital criteria since upon the manufacture of the devices, availing them to the target consumers with ease would be very important to Atek. Also the way consumers relate to product launches of this kind of nature was very important when selecting the market area. The cost of market reach is weighed against the cost of potential gain and from the past studies and researches done Atek from

SWOT Analysis of the Fashion Industry

SWOT Analysis of the Fashion Industry Conducting a SWOT analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. One of the strengths of Oakley as a company in the fashion industry is the growing income levels. The growth in individual incomes increases the amount of disposable income and hence many people are able to purchase their products. Growth of sports through funding by international sponsors is also a major strength as it has led to a significant increase in the number of sportspersons who are the highest consumers of Oakley Inc products like prescription eyewear, watches, shoes and electronics. Despite the downturns, the fashion industry has continued to grow over time and is one of those industries that are far away from reaching their peak. This can be partly attributed to the ever growing population and the increase in the propensity of people to don fashion attire. With efficient management, Oakley Inc has the potential to be the leading multi-national company in the distribution of apparel, sunglasses and footwear. Oakley Inc has built a reputation and a name for itself as being a producer of high quality products and the owner of about 575 patents a figure of about 1100 trademarks. It has successfully worked on creating a large customer base and trade connections. It also has in its possession a large talent of labor which has led to the production of high quality products. This has established it as a market leader enjoying many industrial advantages over its competitors guaranteeing a higher volume of sales compared to other companies in the industry. One of the greatest weaknesses facing the company is the development of some products which do not command a large following. This leads to these products staying in the distribution outlets for a long time leading to stagnation of capital. Losses are incurred as the limited sales made are not able to meet the production costs of the product. To avert this, the company should produce a limited number of products in each line and test its appeal in the market by monitoring the quantity of sales made per unit time and then deciding whether the product is viable to the company. Another weakness in the fashion industry is infrastructural development. The development of infrastructure has been very slow thus unable to keep up the pace of growth of the sector. It is therefore, a bottleneck in the industry as it hinders efficient distribution of company products to some areas. Curving out a niche for itself in the fashion industry has not been an easy ride for Oakley Inc. Building a reputation for itself has been a major weakness as a lot of investment has had to be done in advertisements and market research to determine the best market places and consumer needs. The company has also had a hard time competing with other companies in the same industry due to the low prices attached on these companies ¿Ã‚ ½ products. To survive this, the company has had to lower its prices while ensuring that they are in balance with the returns to avoid losses. Extensive advertising campaigns on quality have also given it an edge over those companies offering their products at lower prices. Oakley, Inc has had to maintain a huge and expensive work force which is spread over an outsized ecological area and which requires constant communication and monitoring. For this to work to its advantage, extensive evaluation of the personnel is required to ensure competence and also the ability of the workers to work under minimum supervision (Montgomery pp.1-2). There are many opportunities that the company can capitalize on to reap maximum profits. Expected investment is one of the opportunities that can benefit the company. The fashion industry is ever growing, and there is an increasing number of stakeholders in the industry willing to invest fashion. The company can take this opportunity to increase its capital base so as to be able to enjoy large economies of scale. The company should monitor international barriers to trade and make a move into new areas once these barriers come down. Abolition of these barriers can also help the company acquire high quality and less costly fabrics. Development of new products and services can lead to a remarkable growth on the profits of the company. Continued introduction of new products and various designs to the market can help ensure a growth in sales. Introducing special price packages for regular buyers of Oakley products would help in retaining these customers and increasing the appeal of the business to customers. Technological advancement and investment in information technology is an opportunity that can greatly help the company to minimize its operation cost. Oakley, Inc can rely on information technology to offer more customers friendly services like informing regular customers of a new design or product. Relying on e-commerce to sell its products online can help grow its geographical market area to cover the entire globe hence higher sales. The Company should evaluate end user response to its services to gain information on what areas of its services to improve. This would go a long way in helping the organization acquire new customers as well as retain its old ones who are satisfied with the services being offered (Johnson pp.D1). The organization should also take the opportunity to expand and cover a larger geographical area. It should grow into the untapped markets and offer its products and services in these regions. Having a large customer base would increase its profits. Acquiring better supply deals, for example, a less expensive textiles supplier would greatly minimize the operation cost of the company. The company can also retain its suppliers but negotiate for better deals with the aim of increasing its profit margin. Linking up with other companies in the industry is an opportunity that should not be ruled out. Linking up with another fashion company would increase the customer volume greatly. There are many threats facing organizations in the fashion industry. Shopping for products like expensive sunglasses and footwear is greatly impacted by the global economy. A downturn in the global economy means that less people are likely to purchase these products. This leads to low income to the company during this period. To minimize the effect of this, the company should devise a mechanism of lowering its operation cost to the minimum possible levels to avert possible losses due to its operating costs exceeding income. Trade barriers are a threat to the company as it has been unable to venture into some markets due to strict market regulations. It has also hindered the company from acquiring low cost raw materials for manufacture of its products which would have increased its profit margin. Shifting trends is also a major threat to the company. A change in the fashion trend may render some of the company products useless and obsolete. The company therefore has to ensure continued development of new products to maintain its sales. Some government legislation can also be a major threat to investors in the fashion industry. Intervention by the government can come with it rules which are very costly to adhere to and also competition from unexpected quarters, for example, from multi-national fashion companies due to liberalization of the market (Leibowitz pp.22). The international sports calendar has a huge impact on the sale of Oakley products which are mainly composed of athletics products. The company should devise a mechanism of maintaining the sales even in off peak seasons. This can be achieved through having a line of brands which are not sports related. Over the next few years, huge investments are expected to be made in the fashion industry. New companies are likely to crop up and this will lead to a strain on the available labor force. This will be a limiting factor to the continued growth of the company. To prevent this, the company should start training its own fashion staff. This would in future give it an advantage over the other companies which would be experiencing a shortage of the same. The company can therefore, transform this threat into an opportunity by selling some of its staff to the other businesses for a profit. The organization also faces the threat of being vulnerable to attacks by its major competitors. It should therefore, have all the mechanisms of counteracting this in standby so that it does not fall to accusations from other fashion companies. The rising fuel prices have become a major hurdle for almost every business in the world. A huge upward surge in fuel prices can destabilize an investment. To counter this, the company should ensure that it has its own fuel reserve so that it is not immediately affected by the changes in fuel prices as it will have time to adjust while relying on its fuel reserves. With its own reserve, it can benefit from this threat by providing that much needed resource to its competitors at a large profit margin.

Network Security Essay -- Technology, Computers

Network Security Network security is a problem that network administrators face. It is something that network administrators should keep a careful eye on. For example, if the home network does not have any security measures in place, then the person is at a high risk of data loss due to hacking. Network security is something that businesses do not take very lightly because they want to protect their valuable information and network resources from hackers. It is a problem because of unauthorized use and can be resolved by increasing the security encryption levels. Networks, including the internet, are one of the most essential things to businesses. Without computer networks, companies would be lost and would not have a way to communicate without these systems and this would cause businesses to operate slower (Network 1). Patch works of older networking systems are easier to find these days (Network 1). Starting relationships between many businesses, networks in many ways become synonymous with the groups and businesses they bring together (Network 1). Business employees, customers, and business partners would have available access to their information stored in network systems, could get to their network systems and share them easily among themselves (â€Å"Network† 1). Computer networks give their owners speed, ability to connect, and ultimately value to their users. They give possible solutions for business difficulties and issues that would not be possible to other businesses (Network 1). Computer networking systems are requir ed for electronic communications. (Network 1) As time moves on, businesses’ spend a ton of money on computer systems that are used to manage various functions such as accounting, human resources... ...ained. (Kolakowski 2) â€Å"Now I can create spheres where workers manage their corporate email accounts and connections to the CRM to do their real work. The advantages of that architecture is that the user has greater separation between work and personal business, and isolation enhances security.† (â€Å"10 Problems 36) In the future of network security, there will be fingerprint readers. There will also be stronger encryption levels. Lastly, there will also be facial recognition software to protect the security of networks in the future and then again some hacker will gain access to it and start hacking it once more. Network security is something that network administrators must not take lightly. They must be aware of the causes that make network security an issue. Lastly, they must be aware of the problems and solutions to issues in network security situations. Network Security Essay -- Technology, Computers Network Security Network security is a problem that network administrators face. It is something that network administrators should keep a careful eye on. For example, if the home network does not have any security measures in place, then the person is at a high risk of data loss due to hacking. Network security is something that businesses do not take very lightly because they want to protect their valuable information and network resources from hackers. It is a problem because of unauthorized use and can be resolved by increasing the security encryption levels. Networks, including the internet, are one of the most essential things to businesses. Without computer networks, companies would be lost and would not have a way to communicate without these systems and this would cause businesses to operate slower (Network 1). Patch works of older networking systems are easier to find these days (Network 1). Starting relationships between many businesses, networks in many ways become synonymous with the groups and businesses they bring together (Network 1). Business employees, customers, and business partners would have available access to their information stored in network systems, could get to their network systems and share them easily among themselves (â€Å"Network† 1). Computer networks give their owners speed, ability to connect, and ultimately value to their users. They give possible solutions for business difficulties and issues that would not be possible to other businesses (Network 1). Computer networking systems are requir ed for electronic communications. (Network 1) As time moves on, businesses’ spend a ton of money on computer systems that are used to manage various functions such as accounting, human resources... ...ained. (Kolakowski 2) â€Å"Now I can create spheres where workers manage their corporate email accounts and connections to the CRM to do their real work. The advantages of that architecture is that the user has greater separation between work and personal business, and isolation enhances security.† (â€Å"10 Problems 36) In the future of network security, there will be fingerprint readers. There will also be stronger encryption levels. Lastly, there will also be facial recognition software to protect the security of networks in the future and then again some hacker will gain access to it and start hacking it once more. Network security is something that network administrators must not take lightly. They must be aware of the causes that make network security an issue. Lastly, they must be aware of the problems and solutions to issues in network security situations.

Executive Coaching Intertwines Multiple Practical Theories

All complement each other in understanding the client's needs and helping them reach their goals. Executive Coaching Theories Executive coaching is not a one-size fits all profession. There are a multitude of different approaches that one can take to help the client identify and reach his goals. However, one of the key commonalities of any good executive coach is to understand the human psyche. One has to know how to not only ask good, probing questions, one must also comprehend the psychological and situational barriers that prevent the client from reaching his goal.Then, he coach must be able to work with the client to identify action steps that will follow a path to reach the client's desired outcomes. There are many theories that abound with regards to executive coaching. No one approach is better than another. Some approaches are applied in compliment with others. The goal is to bring a toolkit of assorted and appropriate tactics to help the client understand barriers to success , and to assist the client with framing the goals necessary to move forward, and finally, to motivate the client to take specific action steps.The goal of this paper is to identify three of the theories that a coach might use to assist a client. These are not necessarily implemented mutually exclusive from each other, but are just several of the approaches that are available to a coach. Action Frame Theory This is a theory that was developed by two psychologists, Tracy Coverer and Steven Crossbow. Coverer is a leadership and organizational development consultant at Canadian, Tire in Canada (as of 2004, when this article was published). Crossbow is a professor of psychology at the university of Gullah in Ontario.They state that it is not intended to be a stand-alone new concept, UT is derived from the synthesis of existing theory, plus social action and functional analysis. The goal is to make the translation from generalities of â€Å"mediated focus† to specifics of executive behavior, which was an idea of R. R. Killing, who proposed a â€Å"holistic and integrated model† within the executive coaching process. (Coverer & Crossbow, 2004) Action Frame Theory encompasses five specific processes to provide a deliberate approach for the coach to assist the client identify and achieve his desired end-state or goals.The processes include the following: conditions, means, action, result, and consequence. These steps help the client move from the generalities mentioned in the previous paragraph to a specific outcome for definitive results. (Coverer & Crossbow, 2004) Condition: The coach must first help the client identify his current status to be able to correlate where he is now with where he wants to be at the end of the journey. A coach must understand the current climate and atmosphere and conditions that the client exists within before he can evaluate how to move forward.Part of this assessment is to identify barriers that may be reverting the client from progress, or any organizational barriers as well as personal hindrances. This includes the organizational culture, as well as its management style and where the client fits within this. It includes those constraints where the client may not have any actual control to change. Means: This includes personal resources that the client possesses that he can employ to resolve the situation and/or reach his goal. Included within the means can be the client's interpersonal skills, leadership talents, and ability to resolve issues.The author also mentions integrity in the case that they illustrate where the client was dealing with a troublesome employee who was spreading rumors. This is, in essence, self-reflection of one's personal tool kit. Action: These are the voluntary action steps that the coach helps the client agree upon to take to work toward attaining the end-goal. These should be a set of defined processes that had deliberate purpose and correlation toward a forward motion to ward the desired result. Similar to the F. O. C. U. S. Del, (Harms, 201 1) (Ellis & Bernard, 2006) the coach must ensure the steps are meaningful and have validity toward a specific outcome. Especially with a emitted coaching contract, it is important to maximize these action steps to avoid wasting precious time. This also involves mentally focusing the client toward defined action steps so that he sees a clear roadman toward reaching his destination. There is nothing worse than wandering aimlessly without direction. Result: This is the end-state that the client hopes to achieve through the result of the actions.The authors state that there are actually two results: the starting result and the end result. Although the end result is the ultimate final goal, there is what are known as milestones whereby the client achieves mailer results on the path to the larger goal. Consequence: The consequence is the normal evaluation of the result that is present over an extended period of time. It is what becomes the new current status, or also known as the condition, which was the first component of the Action Frame Theory. This essentially becomes that new normal state as a result of achieving the set-out goals. Coverer & Crossbow, 2004) Rational Emotive Behavior Therapy Theory This is a more widely known theory that was developed by Albert Ellis, who developed this based upon inspiration of teachings of Asian, Greek and Roman philosophers. Ellis originally began a career in clinical psychology in the 1 adds. During the course of his progress toward earning his doctorate in clinical psychology, he leaned toward and practiced psychoanalysis. In the early sass, he transitioned from psychoanalysis toward his new approach of a more proactive and direct form of psychotherapy, which he called Rational Therapy (ART).His goal was to help the client adjust their thinking and behavior to lead more positive and productive lives. (Ellis & Bernard, 2006) Ellis' premise is that people are rarely affected emotionally by external influences; UT, rather by their personal perceptions, attitudes, or internal thoughts about outside things or events. He states that people get upset and are affected by how they construct their views of reality through language, beliefs, meanings, and philosophies about the world, their self, and others.By understanding these meanings, people can learn to identify the issues and challenge and question them to work toward a more constructive outcome. (Hag & Davison, 1 993) The assumption that this theory incorporates is that people have both rationale and irrational tendencies and learning. Rational Emotive Behavioral Theory places emphasis on changing the current thinking and helping the individual to behave how they wish to be. The theory postulates that people unconsciously construct their own emotional pitfalls such as self-pity, blame, etc. That prevent them from achieving their goals. The goal of imparting REST is to assist the clie nt how to identify these self- defeating tendencies so that they can achieve what they wish to do. (Ellis & Bernard, 2006) (Ellis & Bernard, 2006) A major process for the REBUT therapy is to help the client overcome these self-defeating thought processes so that hey can see that they have a choice not to be fearful or scared or the like. This is critical in the coaching process because executives may feel that they are alone at the top of the food chain and have nowhere to turn.When they have these fears, they may simply internalize them without actually dealing with the feelings for fear of appearing human in their role as a senior leader. This may prevent the executive from being able to be successful in leading the organization, and can lead to self-defeat. Although the coach is generally not a therapist, understanding Rational Emotive Behavioral Therapy concepts s key to working with these executives that may show signs of needing this assistance. The primary tactic for assistin g clients through this process is to help them see their fears that are prohibiting them from being successful or moving forward.Ellis said that people cannot move forward and get better except through continual work and practice in finding their core beliefs and irrationality. Then, they need to replace them with healthy, positive feelings that will enable them to move forward and succeed. (Ellis & Bernard, 2006) Rational Emotive Behavioral Therapy is one of the most widely studied harries in the field of psychotherapy. From the time of his inception of this theory through his death in 2007, his work laid the groundwork for much Of today's modern cognitive therapy approaches.Cognitive therapy is a direct outcome of the results of Ellis' theory'. Counselors or coaches use cognitive theory to help clients identify the negative thoughts that occur automatically and teach them to replace these with happy, positive thoughts. Since the premise of REBUT is that people?s negative and irrat ional thoughts to these situations are automatic, cognitive therapy teaches clients to alter their thinking. Coaches or therapists teach the clients to consider a variety of alternative ideas for why things occur. They then teach them to restate things in terms of ways they can control the situation. Rational emotive behavior therapy, 2011) Adult Development Theory Being an executive coach means that we have the power to influence and develop our clients. A key component of being able to achieve this is to understand human development theory. People at different stages Of life construct their understanding of the world and self, which shapes their interpretation of their surroundings and how they will react or make decisions. Adult Development Theory involves areas such as moral, intellectual, emotional, relational, and spiritual development. Demoded, 2007) All of these factors have an impact on how an executive sees the world and makes decisions. For a coach to be effective, he nee ds to have a basic understanding of this Adult Development Theory. One of the most exciting elements of coaching is being able to have an influence upon an individual, and to help them achieve success and improve their situation at work. A key to the success is the relationship between the coach and client, which is contingent upon the coach asking the right questions, and also understanding where the client is coming from.One of the most overlooked elements to success is the personal life development stage that the client might be at in their adult development. This correlates to the modern Adult Development Theory by Robert Egan. He states that as people develop through life, they have gained insight through learning. This learning content does not change, but the context in which we see the world does change. (Hope, 2007) As coaches, we need to understand how people develop so that We can impart better listening skills and impression to better understand where people are coming f rom.For the coach, one of the critical tools that we have is understanding of the client's way of thinking, his challenges, his situation, and the context in which he interprets things. This is where the understanding of adult development is crucial. Egan first presented his theory of adult development or social maturity in his book â€Å"The Evolving Self' in 1982. He then wrote a follow-up to this in 1994 called â€Å"In Over Our Heads: The Demands of Modern Life. † In these books, he posits that people progressively become more socially mature as they go wrought life.This affects how they interpret life's events and how they react at different stages of the game. (Hope, 2007) (Ellis & Bernard, 2006)Being a good coach means understanding how people evolve and can interpret life's events based upon their social maturity and place in the organization. One of the factors that new coaches may need to learn is that not everyone will see the world as you do. In â€Å"Evidence B ased Coaching,† the author states that it is human tendency for people to expect that everyone will see things that way you do.The authors claim that if coaches have a better understanding of human development that it enables them to be better listeners, and identify connections that one otherwise might not have done. The author describes four types of clients: the prince or princess, journeyman, chief executive officer and the elder. Understanding each personality in an executive will make the coach have a higher likely. Prince or Princess The princess and prince have very ego-centric personalities that are focused on them.They don't have a comprehension that other's viewpoints are valid, and only see things from their perspective. These people are not great team layers, and will only follow the organization rules to the extent that they meet their needs. Journeyman Transitioning from princess or prince to journeyman usually occurs once the client begins to understand that it is not all about them, and they take into account the interests of others and the organization. This is the person who realizes that they and the organization need each other to be successful.It brings about a sense of loyalty in the journey. A coach can work with a client who was originally in the prince or princess realm and bring them more in- tune with the organization to be a team player. The approach with the person in the journeyman stage is to help him form a commitment that helps to benefit the organizational as a whole. CEO Working with the Coos is much different because they are more likely to have a very definitive concept of how the organization should function, and will have plans for how to achieve this.They don't necessarily need direction, but are looking for professional development to help them become better leaders. They are at the top where they often don't have the luxury of bouncing ideas off of others. Elder The elders are very in-tune to all elements of the organization, and are very enforceable with interpreting the feedback from all levels. The difference from the elder to the CEO is that this person is less ideological, and is more focused on the leadership process. So, where does this adult development theory fit into the executive coaching process?The coach who understands this theory and the dynamics can better focus the questions, suggestions, and be more in-tune with the client's form of understanding. Each coaching relationship is unique based upon specific personalities and developmental stages. Along with AEGON's four stages is another aspect of adult development hurry which ranges from people moving from dependent, to independent to inter-dependent. The further people develop and evolve from the former to the latter; they ultimately become able to be transformational thinkers. Hopper 2007) The dependent level is similar to the prince or princess, where they only see things from their perspective. These clients tend to see things through their lenses and apply their values, traditions, and practices without regard to other. They perceive difference from their views as confrontational. The independent levels are those who have learned from their experiences, ND are more willing to be open to growth. They become curious about others' thoughts and perspectives. These are like Coos who are willing to listen to staff to develop process improvement that benefits the entire organization.The inter-dependent clients are those who are most comfortable with their positions and look for the global vision, and make decisions based upon the greater good. They embrace fresh ideas and concepts and seek continuous improvement. A coach who understands where the client is at in this path of development will have a better opportunity to help the executive on the right ND most appropriate path. Each client is unique. AEGON's theory of adult development has been the leading research as of recent years.However, he bases muc h of his premise off of the work off Swiss psychologist, Jean Pigged, who invented modern developmental psychology. Essentially, the adult development theory of Egan evolved from Piglet's descriptions of how children developed from early childhood through adulthood. His theory was that kids go through various stages of psychological development that affect how they adapt, learn and react to situations. (Hope, 2007) Conclusion An executive coach must bring myriad skills to the table with a client.

My Hometown

My Hometown Good morning ! My name is Quang Ngoc. I come from Vu Ban district which is to the south of Nam Dinh. I am living with my parents and my sister, . In my free time , reading book and speaking English are my hobbies. Today I am here to tell you about my hometown. Firstly, Nam Dinh province is my home town. It is small but peaceful and beautiful and situated in the south of the Red River Delta. It is surrounding up by some others neighborhood province in the region such as Ha Nam, Thai Binh on the north and northeast, Ninh Binh on the west, the East Sea with 72km long coastlines. pic] Now let me take you to travel around Nam Dinh city first. The city is about 90 km southeast of Vietnam's capital,  Hanoi. From Hanoi, it takes you an hour and a half to go there by a coach. If you are sick of cars, you can go by train. Nam Dinh railway-station is a big one in the North-South railway network, so it is very convenient for you to choose a trip. Nam Dinh is a political, economic, cultural, commercial center of the Red delta. It used to be called the textile city and it was recognized as the first municipality last year [pic]Traveling around Nam Dinh city is simple and convenient. There are many different vehicles you can use such as: bus, taxi, motorbike,  Ã¢â‚¬Å"xich lo†, bicycle. Two large rivers passing away Nam Dinh city are Red River and  Dao  River  . The two rivers play an important role in river traffic and development of Nam Dinh in the long run. [pic] [pic] Nam Dinh is famous for  Ã¢â‚¬Å"ph? †. Besides, you can enjoy many other specialties:  gai cake,  Ng? banana,  Siu Chau candy†¦ If Hanoi has 36 old streets, Nam Dinh has also 40 ones  , for example,  Hang Vang, Hang Bat, Hang Nau, V? Man†¦ But now most of them don’t exist and trade traditional products like before. These small and old streets are on the bank of  Dao  River  and contain peculiar pi'kju:lj? /rieng bi? t shape which is related t o 750-year-developing history of Nam Dinh city. Some streets still keep their initial i'ni l/ name such as:  Hang Ti? n, Hang C? p, B? c Ninh, Hang Thao, Hang D? ng, Hang S? t†¦ The rest of them are changed name into: Hai Ba Trung, Hoang Van Th? †¦ They are always crowded, busy and are important parts of Nam Dinh center.Nam Dinh city is also called  Ã¢â‚¬Å"Thanh Nam†Ã‚  and it has many handicraft villages, tourist potential and rich in many historical, cultural sites and many tourist attractions. If you are keen on religious and culture, I will take you to the Tran relic, the tower Pagoda, Co Le Pagoda, Keo Pagoda (Hanh Thien), Phu Day Relic†¦ [pic] Nam Dinh is also the hometown of many Generals and martial /'m? : l/ vo heroes as well as the hometown of many writers and poets like Tran Te Xuong (Tu Xuong), Nguyen Binh   [pic]The Tran dynasty was the most flourished /flourish hung th? nh, th? nh vu? ng in Vietnamese feudal /'fju:dl/ . Tr? n Hung D? o statue is placed in front of 3-2 Square and in the bank of V? Xuyen Lake and this is also a place where many important events are held. [pic] Phu Day relic located in Kim Thai commune, Vu Ban district is the worship of Princess Lieu Hanh, one of four immortal gods of Vietnam (Saint Tan Vien, Thanh Giong, Chu Dong Tu and Princess Lieu Hanh) Located in the Red River Delta, Nam Dinh has a long tradition culture.This cultural treasure ‘tre / kho bau is derived di'raiv/b? t ngu? n t? from the lives of residents, was developed in various forms and activities such as folk songs, writing, water puppetry/'p? pitri/, song festivals, xam †¦ and many other traditional games†¦ [pic] Many people enjoy going to Xuan Thuy National Park on their weekend. it situated in Giao Thien Commune, Giao Thuy district. It is an ecological tourist destination for those who are interested in learning wildlife and migratory /mai'greit? ri/ di tru birds.It was selected as a door stop of thousands of migr atory birds with a lot of varieties and species fly to the south in the winter of last November from the lunar calendar and return in late February, in early March every year. The forest is home of many species of birds, sea cat, fish, shrimp, fish, crabs, snakes, clams, and oysters. Coming to Xuan Thuy National Park, visitors will be lived in the vast spaces of the earth and sky, cloud, breathing fresh air, watching birds. The first feeling when you wake up in the morning here is quiet, fresh and peaceful.You seem to give up all noise, hurry and being tired of modern life behind. So it is really ideal place to rest and relax. Nam Dinh doesn’t have as many tourist attractions as Hanoi, but it brings special characteristics which nowhere has. Imagine that you come to Nam Dinh one day, walking in small streets with red-rice-flowers bloomed gorgeously, enjoying specialties of  Ã¢â‚¬Å"Thanh Nam†Ã‚  and listening to the whistle from the weaving company in the hurry of city every sunset, you would certainly feel fret and regretted when leaving! [pic] [pic]Nowadays, government and inhabitants in Nam Dinh is trying to build and decorate our city more and more beautiful and attractive. Many projects are also being carried out such as:  Hoa Xa industrial park,  L? c Vu? ng  and Th? ng Nh? t  new urban areas, a 700-bed-hospital of the South Red River Plain zone†¦ Nam Dinh is in the developing line, and it definitely must become the worthy center of Red River Delta in the future. Our youth generations who were born and grew up in Nam Dinh are always proud of our hometown with all the most respectful sentiment /'sentim? nt/.Whenever I go and stay, I won’t never forget my hometown where I have my family and relatives. It is kept deeply in my heart †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. â€Å" South or west, home is best† I love my hometown. I want to be come Viet Nam talented people to help my homeland more beautiful and powerful. I am delighted th at you will come to visit my hometown. My Hometown Good morning ! I am †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ I come from Vu Ban district which is to the south of Nam Dinh. I am living with my parents and my sister, . In my free time , reading books and speaking English are my hobbies. Today I am here to tell you about my hometown.Nam Dinh is small but peaceful and beautiful and situated in the south of the Red River Delta. It shares the borders with some neighborhood provinces such as Ha Nam on the north, Thai Binh on the northeast, Ninh Binh on the west and the East Sea with 72km long coastlines. Nam Dinh city is a political, economic, cultural and commercial center of the Red Delta. It used to be called the textile city and it was recognized as the first municipality mju:,nisi'p? liti/ last year Now let me take you around the city.. From Hanoi, it takes you an hour and a half to go there by a coach. If you are sick of cars, you can go by train. o it is very convenient for you to cho ose a trip. Traveling around Nam Dinh city is simple and convenient. you can travel by bus, taxi, motorbike,  Ã¢â‚¬Å"xich lo†, bicycle. Nam Dinh is famous for  Ã¢â‚¬Å"ph? †. Besides, you can enjoy many other specialties:  gai cake,  Ng? banana,  Siu Chau candy†¦ If Hanoi has 36 old streets, Nam Dinh has also 40 ones  , for example,  Hang Ti? n, Hang D? ng ,†¦ They are always crowded, busy and are important parts of Nam Dinh center. Nam Dinh city is also called  Ã¢â‚¬Å"Thanh Nam†. It has many handicraft villages, tourist potential and rich in many historical, cultural sites.If you are keen on religious and culture, I will take you to the Tran relic, the tower Pagoda, Co Le Pagoda,†¦ Nam Dinh is also the hometown of many Generals and heroes as well as the hometown of many writers and poets like Tran Te Xuong (Tu Xuong), Nguyen Binh   The Tran dynasty was the most flourished in Vietnamese feudal /'fju:dl/ . Tr? n Hung D? o statue is pl aced on the bank of V? Xuyen Lake and this is also a place where many important events are held. Phu Day relic located in Kim Thai commune, Vu Ban district is the worship of Princess Lieu Hanh, one of four immortal gods of Vietnam.People come here to pray for luck. Many people enjoy going to Xuan Thuy National Park . It is situated in Giao Thien Commune, Giao Thuy district. It is an ecological /,ek? ‘l? d? ik/ tourist destination for those who are interested in learning wildlife and migratory /mai'greit? ri/ birds. The forest is the home of many species of birds, fish, shrimp, †¦ Coming to Xuan Thuy National Park, you will live in the open spaces breathing fresh air and watching birds. The first feeling when you wake up in the morning here is quiet, fresh and peaceful.You seem to give up noise, hurry and being tired of modern life behind. So it is really ideal place to rest and relax. Nam Dinh doesn’t have as many tourist attractions as Hanoi, but it brings special characteristics which nowhere has. Imagine that you come to Nam Dinh one day, walking in small streets with red-rice-flowers , enjoying specialties of  Ã¢â‚¬Å"Thanh Nam†Ã‚  . you will never forget it when leaving as people are friendly and hospitable. Nowadays, government and inhabitants in Nam Dinh is trying to build and decorate our city more and more beautiful and attractive.Many projects are also being carried out such as:  Hoa Xa industrial park,  L? c Vu? ng  and Th? ng Nh? t  new urban areas†¦ Nam Dinh is in the developing line, and it will become the worthy center of Red River Delta in the future. Wherever I go and stay, I always miss my hometown where I have my family, friends and relatives. It is the sweetest, loveliest and best place for me It is kept deeply in my heart . One proverb says â€Å" South or west, home is best† I want to become a talented/good Vietnamese people to help my homeland more beautiful and powerful. I am delighted that y ou will come to visit my hometown one day.Conversation Questions Hometowns Where are you from? What is the name of your town? Where is it? Do you like it? Why or why not? What's your hometown like? What is the population? Is your hometown famous for anything? Do you hope that someday your hometown would be world famous for something? What could it be famous for? What is the best thing about your hometown? How long have you lived in your hometown? Do any other of your family members also live in your hometown? Where did your maternal and paternal great-great-great grandparents live or come from?Has your hometown changed a lot since you were a kid? If so, how? Have the changes been for the better or worse? Can I visit your hometown on the Internet? Do your childhood friends still live in your hometown? If not, where are they now? Does your hometown have any festivals? When are they? What happens at that festival? What's there to do in your hometown? Tell me why I would enjoy visiting your hometown. When is the best time to come to your hometown? Tell me why I should visit your hometown. What interesting city lies to the north, south, east, west of your hometown?What are some things in your hometown that are part of history? What does your hometown produce? What is the worst thing about your hometown? What is the geography of your hometown? (i. e. beach, mountains, etc. ) What are the main attractions in your hometown? What are the main economical resources in your hometown? Can you describe the main geographical features of your hometown? After you graduate do you want to live in your hometown? Why or why not? If you could live anywhere else, where would you like to live? Is your hometown growing? Is this a good or a bad thing?How do you see your hometown growing in the next 20 years? Does your hometown have a college or university? Does your hometown have a shopping mall shopping? Does your hometown have antique shopping places? Where is the best place to get a reasonably priced, but delicious meal in your hometown? What is the best season in your hometown? What is the average yearly rain fall for your hometown? What is the average temperature in winter time? (summer time? ) Does it snow in your hometown? These small and old streets are on the bank of  Dao  River  and contain peculiar pi'kju:lj? /rieng bi? shape which is related to 750-year-developing history of Nam Dinh city. Some streets still keep their initial i'ni l/ name such as:  Hang Ti? n, Hang C? p, B? c Ninh, Hang Thao, Hang D? ng, Hang S? t†¦ The rest of them are changed name into: Hai Ba Trung, Hoang Van Th? †¦ Located in the Red River Delta, Nam Dinh has a long tradition culture. This cultural treasure ‘tre / kho bau is derived di'raiv/b? t ngu? n t? from the lives of residents, was developed in various forms and activities such as folk songs, writing, water puppetry/'p? pitri/, song festivals, xam †¦ nd many other traditional games†¦ Quest ions Traffic Accidents †¢ Have you ever seen a traffic accident? †¢ Have you been involved in a traffic accident? †¢ Do you know someone who has been involved in a traffic accident? †¢ Have you been injured in a traffic accident? †¢ Do you think talking on cell phones can help cause traffic accidents? †¢ Do you think a motorcycle rider should be required to wear a helmet? †¢ Do you think a person should be required to wear a seat belt? †¢ What kind of insurance do you have on your car? †¢ Have you ever hit an animal at night when you were driving your car? What kind of safety features in a car would help you if you had a traffic accident? †¢ Are traffic accidents a major cause of death in your country? †¢ Who dies in traffic accidents more? Young? Old? Children? Boys? Girls? †¢ How can traffic accidents be prevented? †¢ What are people not doing that they should to prevent deaths in traffic accidents? †¢ What are you not doing that you should to prevent deaths in traffic accidents? †¢ What should be done in order to prevent traffic congestion in your city? †¢ How do you feel about spending time in rush hours?